Datwave Smart Audience: AI-Powered Cookieless Marketing

Navigating the Cookieless Future: How Datwave’s Smart Audience Transforms Marketing Campaigns

As the cookieless era reshapes the digital landscape, generating high-quality audiences for marketing campaigns has never been more challenging. Marketers are now facing the critical task of integrating diverse data sources to pinpoint the right targets, a process that demands specialized skills and significant resources. In today’s multi-channel environment, these complexities can quickly escalate, making efficient audience generation a top priority for success.

Introducing Datwave’s Smart Audience

Datwave’s Smart Audience is an innovative AI-powered tool designed to revolutionize audience generation. This advanced solution analyzes consumer behavior, creates precise audience segments, and facilitates seamless multi-channel activation—all through an intuitive, user-friendly interface. Powered by Google Cloud, Looker, and Google Analytics, Smart Audience helps brands unlock data-driven insights and reach their ideal customers effortlessly, driving higher engagement and maximizing ROI.

Authors

Lorenzo Sioli | BI Specialist @Datwave

Marco Bressanelli | Team Leader @BIP xTech

Victor Bueno | Augmented BI Global Community Leader & Martech Competence Lead @BIP xTech

The Visual Agency | Data and Information Visualization company

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